Lavazza Fashion Calendar

Lavazza is founded as a small family company 125 years ago. But as “the modern father” of the Italian coffee is considered Emilio Lavazza, who leaded the company in the last 40 years and who, unfortunately, passed away in 2010 at the age of 79. During this period he managed to transform the former family coffee shop into a global force on the international coffee market. After four generations, the family company selling Lavazza in Italy and all around the world, reached 1.2 billion euro turnover. Every morning Lavazza enter the home of 20 million families only in Italy with a cup of coffee.

The history of Lavazza in recent years is undoubtedly related with one of the fashion events in the world: the edition of Lavazza calendar. Since 1991, the company annually presents a calendar that is a real art not only in the field of the advertisements, but also in the field of fashion. World famous photographers like Helmut Newton, Annie Leibovitz, David Lashapel, Ellen von Unvert, Eugenio Rekuenko, Jean-Baptiste Mondino and many others worked on the publishing of the calendar. Many world names took part in the promotion clips for the famous Italian brand: to mention only Nino Manfredi, Luciano Pavarotti and George Clooney.

The theme of the calendar is always different, but the unifying element is a cup of coffee Lavazza. An interesting fact is that Lavazza officially presented the Calendar for 2010 on 15 October with bright musical show. In honour of his hometown, the company chose namely the city of Turin to host the premiere of the extravagant and very impressive calendar.

But which is the history of the Lavazza fashion calendar? It is strongly related with the name of Emilio Lavazza. He started to lead the company in the late 1970’s. In 1977, Lavazza launched an ad campaign with the actor Nino Manfredi. Two years later the company opened the first training center in Turin. During the 1980’s Lavazza became a major exporter of coffee and marked a strong presence in France, Germany, Spain, UK, USA and other countries. The company was recognized as a leader in coffee production and in 1986 became president of the European Association for the coffee. Over the years, thanks to its capacity and successful image campaign, Lavazza became a symbol of the Italian lifestyle. In 1995, Lavazza celebrated its 100 – years anniversary and opened a coffee and a laboratory dedicated to research and study the taste properties of the coffee.

However, the expansion of the company towards the international markets started in 2002 and it was closely related with the edition of the Lavazza’s calendar. Emilio Lavazza is one of the first, who wholeheartedly believe in the power of television advertising, posters and calendars to impose on the market. While managed Lavazza, he invested a lot of money in impressive advertising, but the investments have returned with a large profit. Thanks to Emilio Lavzza’s managerial abilities and efforts, the company has grown enormously. Nowadays the coffee brand employs in its four plants in Italy about 1600 people and more 3000 people in the world. Continue Reading

Designer Jeans

Jeans have been around forever. They are probably one of the oldest kinds of clothes that there are. They are an item of clothing that has always been in style and probably always will be. Jeans are here to stay. The only thing that does change in jeans is the styles that are popular.  There are so many different styles of jeans that one can choose from but there are also kinds that are in fashion. We will tell you about the fashion trend in jeans..

One trend in jeans for this year is patched jeans. Patched jeans are just what it sounds like. They are jeans that are made to look like an older pair of jeans. They have patches placed on the jeans at various places.

They may also have a few rips in the jeans also. These jeans come in all different colors and styles but they are definitely the hip thing to be wearing this year.

Skinny jeans are also still in style for 2017.  Skinny jeans give you a slim fit with tapered legs. They come in all different colors and styles. They are made to make you look skinnier. These kinds of jeans have been around for many years but they have just in the last couple years came back in style.

Boy friend jeans are another hot trend. They are rolled up at the ankles. They are meant to look like a girl is wearing her boyfriends jeans but they are made to fit women. They sit lower on the hips so they look best with a snug top.

As you can see there are a variety of jeans that are in style.  There are even more then the ones we have listed. As we said jeans are here to stay and you can never go wrong in wearing jeans. Continue Reading

Katy Perry Fashion Disaster

The Grammy Awards in 2013 were pretty full with fashion disasters but a few mattered and a few were as bad as Katy Perry. She is a young woman with a beautiful body who likes to take risks whenever she chooses her outfits.  So this time Katy Perry chose to wear a long dress that had a green color and a very generous cleavage.

Katy Perry is a big American singer and songwriter but also a philanthropist and sometimes an actress. Some would assume that she should have enough experience to know how to properly dress for an event.  She had a huge hit with her Teenage Dream record and her tour at the time was a success. She also grew even more with the release of her single “Part of me” and a new album is going to be scheduled for the following months.

It was a shame that she chose that dress, which is not an ugly dress, but that’s why she should have at least modified it a bit so that it wasn’t extremely revealing. The dress is part of the newest Gucci collection but we all know how skinny and flat chested all Gucci models are, so it was a different story when Katy Perry wore it.

She probably wanted to go for the fashionable 70s style and even her hair suggests that she actually put a lot of work in her outfit. Her makeup was also gorgeous and her skin looked flawless, just like the skin of a 70s model. However, the fact that the dress was so stretched on her chest was an incredible mistake and made her look like a fool trying to go inside a tiny dress. It’s a shame that she couldn’t wear something that would have made her body stand out more in style because she has a very beautiful curvy look that would have worked well with the 70s style she wanted to show everybody.

Perhaps Katy Perry will learn from this mistake and next time she will choose something more suitable for her body shape and the occasion. Continue Reading

Fashion Items That Will Instantly Slim You Down

If you’ve put on a couple of pounds or you have been overweight since you were young, you know how sometimes it gets frustrating to dress and feel good. But whether you are on a diet or not, there are some clothes that will make you look and automatically feel like you’ve lost a few pounds. Here are the right fashion accessories any curvy girl should have in her drawer.

The one colored dress – Prints are definitely in and they would look good on an overweight person too, but you should try and make sure that you also have an essential fashion item for a curvy figure: a simple dress that comes into one color. This doesn’t have to be black, although black would slim you more, you can choose whatever color you want for this. Make sure that the dress goes a little below the knee if you are self-conscious about your legs and you will look perfectly. When it comes to the style of your dress, you should always go with some cleavage, exposing your front part and making it a bit flare on your hips and abdomen will create the perfect slimming dress.

The perfect pants – All you need to know about pants that will look good on you is the fact that they have to be fit. Don’t go for pants that are slim because they will make your legs thicker and shorter; go for straight or flared pants if you want to look a bit smaller. There shouldn’t be any limitation to color but try to avoid wearing beige or white pants as they might make your leg a bit thicker. Opt for grey, brown or black pants and they will become your favorite fashion accessories.

Fashion Items with Patterns – You should have about 2-3 clothing pieces that have various patterns and match them into an outfit. Patterns distract the attention from your wide parts and you can use other more ostentatious patterns on the parts you want to enhance. There’s a lot to play with when it comes to patterns.

These are just the most essential fashion items when it comes to slimming you down, but you can always experiment and find your own.

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Wood Watches Trend

Your look is your business card even before opening your mouth to say “Hi”. You have to be careful on what you wear so you make a first impression that matters. The first impression cannot be easily changed. Think about an interview, the first date or even going to meet your partner’s parents. People tend to be keen on the first impression. From your shoes up to your hair, everything has to be perfect in order to be accepted.

You should know not only clothes matter. The accessories you wear have a say too. Whether you are a man or a woman, your watch says many things about you even if you don’t believe that. People look at your watch and try to guess the lifestyle you have. How rich you are, what style are you into, what kind of person you are from this single little thing as a watch.

2017 comes with its own rules to play by. Clothes are modern and exquisite, accessories are the same. You should know that watches have won a lot of terrain for this year. The new style is set by wood watches. Have you heard about wood watches so far? Well, it’s not so odd as it may sound. Whether you like nature and enjoy outdoors, or you are a fashion hunter, you have to wear a wood watch. Why is that? Because it’s trendy. Because it’s elegant, easy to wear and to clean, and it definitely looks very nice on any wrist. The watch strap won’t be so easily to bend or to be broken as it usually happens with leather or fake leather watch straps.

Regular watches are made of cheap material, rarely from a leather strap. You surely know after a while your strap will be broken. Watch straps aren’t made to last for a long period of time. You can replace them but it won’t be the same thing, the same sensation or the same look as the first strap. This is why you may want to get a watch with a wood strap. A wood watch is an eco-friendly choice because once broken it won’t affect the environment in any way. Wearing it feels like you have a piece of nature with you every day in any place or circumstance. Wood makes me think about nature, trees, woods, plants and animals. A whole environment coexisting in full understanding without the man to be involved or set in charge. A piece of immortality and eternity from the tree of life with you. Nature makes you think about greater things than your life.

If you look at an affordable watch which will last for a good piece of time on your wrist, the wood watch is a perfect choice! You can choose the best wood watch for you from a variety of watches of different design, size, price.

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Fashion Trends On a Budget

It can be complicated to keep up with all the fashion trends when you have a limited budget. When most of us also have to use the money we make on other things than clothes it can be really difficult to make sure that you stay in trends, especially since trends are changing almost every day.

To make sure that you keep up with all the trends you will need to take a peak in your wardrobe. Before going shopping you can make a list of the clothes that are in and can be used according to fashion trends. Also, don’t forget to mention on your list all those clothes that are classic and can be worn all the time. Don’t throw away your clothes, styles change so fast, you can recycle things in your wardrobe within a year.

When you decided what items need to be bought and what you already have, make sure that you also visit a second hand or thrift store. They can provide you with other clothes that might be of interest when trying to build your trendy wardrobe, especially if there are vintage items in trend. Since most fashion is based on styles that have been seen before, it won’t be hard to find something useful.

Visit big brand stores during sales to get the best out of your budget. Of course, this seems like a sensible advice but few women actually visit clothes stores when there are great discounts available. You can always buy things before or after season and that will give you sometimes even 70-80% off.

Some women cannot help themselves to spend a big amount of money on clothes when going shopping; to avoid this situation, the best thing is to take a limited amount of money and never buy something the first time you lay eyes on it. This way you will know that you spend less and you will think a couple of times before actually purchasing that product. It is important to decide whether you need that fashion item or not and whether you can replace it with something else.

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Miuccia Prada – An Italian Famous Fashion Designer

Miuccia Prada is a famous fashion designer that took the brand founded by her grandfather and turned it into an international powerhouse. Mario Prada started the Prada brand in 1913 and was designed to offer luxury leather bags to royalty. When Miuccia took over the family business in 1978, a lot of things changed while many remained the same; the quality of the bags and the materials used to make them hasn’t changed until today and many bags are still made by hand to preserve the exclusivity feeling as good as possible. She had help from her husband, Patrizio Bertelli who helped the brand become more commercial while remaining luxury and exclusive to the elite; today, he is still very much involved in the commercial aspect of the brand.

It seems that Miuccia Prada didn’t always dream of running the family business and was very interested in Political Science, a field in which she obtained a PhD. One of her other passions was art and theater and she studied and performed as a mime for 5 years. Her first women’s collection was ready in 1989 after having quite some success with black nylon handbag designs. The men’s collection was a bit late to appear, in 1995, but it marked the beginning of a new market for Prada.

The Miu Miu brand was introduced by this famous fashion designer to fill a gap between the common clothes and the luxury ones. Miu Miu is meant to offer affordable fashionable clothes for women and is named after her nickname. As fashion can sometimes be considered art and with her rich past, it is only normal for Miuccia Prada to be a big art collector as well as show her support towards the young artists.

While the Prada brand had a very good image from the start, it is Miuccia and her husband that took that potential and turned it into the brand we all know today, one of the most famous names in the fashion industry; not only were they perfect for each other in their personal life but they also proved the be an amazing combination as far as business goes.

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Cavaliers are back in vogue

The cold approach to women is not a fashion trend anymore. Modern men should remember how to woo their sweetheart with sense of humor and charm. The image of the gentleman with polished manners, who acts with courtesy and finesse, is revived.

If you think these are just words of unknown dreamers, will be wrong. This is the conclusion of a recent study, carried out in the University of Michigan by Professor David Buss. The aim of the study was to assess how men tried to attract the attention of a particular woman. The survey has shown that 80% of men start a conversation with the woman and try to attract and the keep her attention as long as possible. Almost half of the participants (45%) use the female emotions and try to weak up her compassion. Only 10% of men are sure in their artistry.

After the first steps, great part of the men relies on the chivalry. The romantic side of the life helps to 35% of them to win the love of their beloved. 39% of men give frequently flowers as a present. 34% of cavaliers invite women on a restaurant, and even more (36%) are ready to cock for the ladies of their hearts!

It seems even the fashion trends reflect the new situation in the intimate world of the two sexes. Fashion houses Versace and Gucci presented their men prêt-a-porter collections for next winter. The comments about the new collection are that a dandy, who attracts women with elegance and charm, is revived. Some of the colors and accents tend back to 70’s fashion: violet and blue. The other colors in the collection of the designer John Richmond are warm and alluring: pearl, all shadows of brown and warm, earth colors.

Even the silhouette of the jackets and trousers cuts are retro. Loafers and high shoes go in combination with drawn down trousers. In weekends angora sweaters will warm not only men, but also women in their arms. Frida Giannini, the designer of Gucci, also embrace the idea of the men of the 70’s. Sensual and luxurious fabrics are used in her collection: cashmere, angora, ostrich or deer leather. The evening suits are made of sensual velvet, and the patent leather shoes are almost a must. Silk or superior cotton shirts give the sensation for elegance and style. However, the prints on the silk shirts of John Richmond hint, that we already leave in the 21st century with more democratic and cosmopolitan fashion style.

Leather jackets, leather coats even typical rock style suits like these in Donatella Versace’s collection, are on the top. The man “macho”, the man, who knows how to behave so as to be adored by women – this is the winning suggestion of the top designers of the world. The colors of Versace’s collection are mainly in the black shade, but very interesting models of grey jackets were shown. However, the accents of the collection are in the same tempting for women colors: pink, red, blue and violet. The shoulders are larger, as every man has to be strong by his lady. Continue Reading

How To Apply Makeup For Your First Date

The first date can be decisive for your whole relationship so you must make sure that you apply too much makeup but enough to look amazing for your date.

Start with a good foundation, you will need to moisturize your skin before to make sure that your face won’t look cakey. If it’s summer, don’t apply too much foundation because it will melt away and you will get it on your clothes. Make sure that you use concealer for your problem parts and proceed to applying your eyeshadow.

After applying foundation you should choose earthy tones for a more neutral look. Don’t go overboard and don’t try to make a fashion statement on your first date. Men don’t like women who have a lot of makeup but they also won’t like it if you have no makeup. A little bit of eyeshadow to make your eyes pop and some mascara is enough to obtain a nude look.

For the lips it is best to choose something neutral but also make sure that you moisturize them with a lip balm before. If you plan on wearing a red lipstick choose a lip stainer rather than a lipstick that will smudge all over the place. You can use a tinted balm for a better effect and the great thing about it is that you can reapply it during your date.

Don’t forget to add a little blush to look fresh and you will be gorgeous on your date with that special guy.

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7 Pumps for Stylish Office Looks

The office is the place where we spend most of our day and where we always want to look our best. A perfect outfit begins with the clothes and ends with the accessories we wear and no doubt about it shoes are one of the most important details that complement our look. To get the right kind of attention, a girl needs the perfect set of pumps and, as I say, you can never have too many high heels in your closet. But it is important to have a few pairs of pumps that are office appropriated, that look classy and chic. Below I will present 7 styles of high heels that go great with a white shirt and pencil skirt, a suit or with an office-chic dress.

  1. Blue Faux Suede Pumps

Blue Faux Suede Pumps

At work, you mostly wear formal clothes in neutral colors, but, sometimes, the usual white, beige or pink shirt may look dull with your black office skirt or pants. This is why, you must take advantage of the incredible ability of shoes to brighten up your look. When wearing a pair of blue suede pumps with your classic office attire, you will look elegant and sophisticated.

  1. Pink and Blue Printed Pumps

Pink and Blue Printed Pumps

For women who want to approach a more romantic and elegant look at the office, the below pair of pink and blue printed pumps is simply perfect. Wear them with a light silky dress in simple lines and add a white slim-fit jacket and you will look amazing.

  1. Black Suede High Heels

Black Suede High Heels

The below pair of black suede high heels are very sophisticated and classy due to their statement ankle strap. Paired them with a silky blouse and a pencil skirt and you will be ready to gracefully impress at the office.

  1. Brown Suede Mid-Heel Pumps

Brown Suede Mid-Heel Pumps

For women who adore a more classic and refined style, we suggest the below pair of brown suede mid-heel pumps. The lower heel is very comfortable and practical, the black strings detail is a nice touch of modernity and the cuts and lines are very feminine. These heels are perfect with a women’s office suit in blue, pink, white or beige.

  1. Colorful Printed Leather Pumps

Colorful Printed Leather Pumps

If you really want to make a statement at the office then wear this pair of colorful printed leather pumps with a white shirt and a crisp skirt. You will look stylish, feminine and fresh.

  1. Nude Leather High Heels with Strap Details

Nude Leather High Heels

These nude leather high heels with strap details are ideal for a sophisticated and refined business woman look. Opt for a simple slim-fit black dress and these pumps to create an effortlessly chic outfit.

  1. Beige crocodile leather pumps with black bow detail

Beige crocodile leather

These pumps are a little bit more extravagant and pretentious than the above styles. To really make them shine, I advise you to pair them with a simple black dress or with a white silky blouse and a mono-color pencil skirt.

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