The fascinating saga of this timeless Dior item started back in 1995 when this bag model was released and soon afterwards, offered as a welcoming to France gift by Bernadette Chirac to the so much hunted by the media Princess of Wales. Actually, it was the latter one that provided this unique model with the name it is known as nowadays. The house’s creative manager at that time, Gianfranco Ferre, made a very smart marketing move by naming the exquisite bag model after the most photographed woman when Lady Di made several public appearances holding different versions of her favorite accessory.
Although several re-iterations of the same basic design have been issued over the years, Lady Dior is best known as a quilted patent leather bag, with cannage stitching, four golden rings making the connection between the square or rectangular main part and the two reinforced leather handles. The four letters spelling the house’s signature Dior gracefully dangle on a key ring on all versions of this legendary bag, be it made of matte python, tweed or jacquard. Seen on many first ladies and celebrities, advertised by names like Carla Bruni, Diane Kruger and Monica Bellucci, presented on catwalks in the world’s fashion capitals (Paris, New York, Shanghai, London, Moscow and Los Angeles), the iconic bag was declined in all colors and all textures.
The latest advertising campaign was featured by the beautiful Marion Cotillard, who perfectly embodies, according to John Galliano, the typical elegance of the Dior spirit and the modern image of the Parisian woman. Just like the fashion house, the award winning French star grew up in Paris, but her name is known all over the world.
The the short film directed by John Cameron Mitchell of the “L.Ady Dior” campaign is set on the hills of the City of Angels where the mythical product has a new Hollywood adventure. Thus, Marion becomes Margaux – an actress disappointed by the cinema business who prepares herself for a photo shoot. Barely made up and dressed, the beautiful woman takes a break and enters the photographer’s games, thus, revealing a new facet of her personality, together with the iconic Lady Dior bag in an ultra-luxury version of multi-colored crocodile leather. In the “Lady Grey London” movie, the same actress, owning the same bag, but in a different color, has the miraculous power to make an invalid walk again and to turn a construction worker into a real artist.