Miuccia Prada is a famous fashion designer that took the brand founded by her grandfather and turned it into an international powerhouse. Mario Prada started the Prada brand in 1913 and was designed to offer luxury leather bags to royalty. When Miuccia took over the family business in 1978, a lot of things changed while many remained the same; the quality of the bags and the materials used to make them hasn’t changed until today and many bags are still made by hand to preserve the exclusivity feeling as good as possible. She had help from her husband, Patrizio Bertelli who helped the brand become more commercial while remaining luxury and exclusive to the elite; today, he is still very much involved in the commercial aspect of the brand.
It seems that Miuccia Prada didn’t always dream of running the family business and was very interested in Political Science, a field in which she obtained a PhD. One of her other passions was art and theater and she studied and performed as a mime for 5 years. Her first women’s collection was ready in 1989 after having quite some success with black nylon handbag designs. The men’s collection was a bit late to appear, in 1995, but it marked the beginning of a new market for Prada.
The Miu Miu brand was introduced by this famous fashion designer to fill a gap between the common clothes and the luxury ones. Miu Miu is meant to offer affordable fashionable clothes for women and is named after her nickname. As fashion can sometimes be considered art and with her rich past, it is only normal for Miuccia Prada to be a big art collector as well as show her support towards the young artists.
While the Prada brand had a very good image from the start, it is Miuccia and her husband that took that potential and turned it into the brand we all know today, one of the most famous names in the fashion industry; not only were they perfect for each other in their personal life but they also proved the be an amazing combination as far as business goes.