There are few things that scream night out with the boys more than a Starter jersey with your favorite team. How is it a fashion item, one might ask. Well it defines an era that is slowly but surely making its way back into the mainstream and that is the 90’s. Specifically the late 90’s when urban fashion and hip-hop inspired clothing were very big. It was then that Starter jerseys representing mostly football teams, but hockey, baseball and even basketball teams made their way into the very fabric of society. They transcended the love for a certain sport and managed to establish themselves as a legitimate type of urban fashion item.
Generally worn with casual clothes, they worked best with jeans. They were adorned by every facet of society, from normal, average working class people to celebrities, sportsmen and actors. They worked well when going to leisure events, or the game but could make one look out of place on a date or at a restaurant.
One of the reason they were such a hit isn’t only the comfort they provided but also the multiple ways people could express themselves while wearing them. You could show you’re knowledge of a sport or that you shared a trait similar to the team you wore on your jersey.
More than this, they were a clear symbol of a guy’s night out. They represented more than a fashion item, it was about bonding and representing the things that were dear to some people.
Why it is important that this is making a comeback? Because everything is going back to the 90’s and it’s only a matter a time before you will see everyone wear a jersey with their favorite team again.
For a little history behind the brand, Starter was founded back 1971 by David Beckerman, a former basketball player that mainly made sport uniforms for high schools. After managing to sign a few contracts with MLB teams he started making and commercializing jerseys with the biggest name in baseball. The business grew and by the 90’s Starter was doing business in more than 25 countries.